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Your Partners in Digital Transformation
Welcome to DigitalDNA, where innovation meets dedication! We are a passionate team of digital experts, led by visionary co-founders Guneet Singh and Fuimaono Jack. Originating from India and Samoa, our diverse backgrounds fuel our unique approach to digital transformation.
Our vision is to create a thriving digital ecosystem where small businesses have the tools and support they need to succeed online. We aim to bridge the digital divide by offering top-tier digital solutions without the hefty price tag, ensuring every business, regardless of size, can shine in the digital space.
To empower small businesses by providing free, state-of-the-art websites and comprehensive digital solutions. We believe every business deserves an outstanding online presence, regardless of their budget.
At DigitalDNA, our goals are driven by our passion for empowering small businesses. Here’s what we aim to achieve:
- Digital Inclusion: Bridge the digital divide by providing accessible, high-quality website solutions to small Pasifika businesses.
- Economic Growth: Support local economic growth by enhancing the online presence of small businesses, helping them attract new customers and drive sales.
- Community Development: Build a strong and connected community by enabling small businesses to tell their unique stories, showcase their products, and offer their services online.
- Excellence in Design: Deliver visually stunning, user-friendly, and mobile-responsive websites that meet the highest standards of design and functionality.
- Customer Satisfaction: Provide exceptional customer service, ensuring a seamless and enjoyable experience for our clients, from the initial consultation to ongoing support and updates.
We desire a fair, level playing field for businesses of all sizes.

Our main focus is to help
SME’s and startups save money

We adhere to three core pillars of performance to ensure we consistently deliver exceptional service. Understanding your business model and marketing opportunities, proactive approach and frequent communication.
- Pillar 1 – Understanding your business DNA and your opportunities
As small business owners ourselves we understand what you’re going through and with our experience we will know where your opportunities lay, have productive business conversations and ask the right questions about your business, competitors and opportunities. - Pillar 2 – Frequent communication
We understand small business owners will be feeling excited and nervous while their website is being built so we take special care to over-communicate to make sure our customers are up to date and comfortable. - Pillar 3 – Proactive approach
Our proactive approach means we bring creativity and problem solving to our work with you and we’ll find a solution that works.
Meet Our Digital Experts
DigitalDNA: The people making it happen.